3 SS15 Trends To Wear Now


With many collections featuring cut outs with mesh overlay we couldn't forget this trend which is already proving to be very popular with celebrities and fashion bloggers. 

HOW TO WEAR : We aren't all daring enough to opt for all sheer everything so pair your sheer items with opaques for an on trend but elegant look. We recommend sheer panel t shirts with wide leg pants and heeled sandals. 



All of us are dreaming of being on a white sand beach with turquoise waters... Far away from the grey UK weather. However for now we may have to settle for gorgeous shades of blue and turquoise in our wardrobe which have been spotted several times during fashion week for Ss15 including Elie Saab's beautiful collection at PFW featuring aquamarine and jewel toned blues featured above.

HOW TO WEAR : Mix your blue palette with white to create a beautiful summery contrast. Add jewel tones to add depth and glamour.


The classic monochrome was a sure winner this SS15 incorporated into graphic prints to create a new and exciting update. Holly Fulton's intricate designs were super wearable with a relaxed slightly oversized feel for a casual but stylish look. Monochrome is here to stay.

HOW TO WEAR : Monochrome is a great trend as its so easy to wear and isn't too intimidating. With the help of monochrome you can look perfectly polished with minimum effort. Pair a printed black t shirt with some jeans and heeled black ankle boots.


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Protected Species will be launching here at Eden on the 23rd April in just a couple days time and we are very excited to see the new arrivals. We thought we would give you a sneak preview of the new styles we will be lucky things.


NEW COLOURS ALERT! - The West End Mac and Parka are now available in 'Cityscape' Blue

The limited edition 'City Walker' is available in 'Atmosphere' White and Black.

If you are loving the new collection as much as us then please feel free to come to our launch evening from 5-8pm on Thursday (23rd April) to try them on for yourself! 

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Find Your Fit - A guide to finding the perfect sunglasses

Everyone needs a trusty pair of sunglasses - even here in Scotland for those surprising sunny days! We have searched the internet for recommendations of the best shades for different face shapes. 
Features like a strong jawline and prominent forehead give your face that 'square' shape and those amazing cheekbones! Kristie Whitford, a spokesperson for the Vision Council has said that “The goal is to soften and balance a strong jawline,”
Your Shape: Round, curved or oval frames. Curvy frames such as cat eye or butterfly look great!
Wear with: Printed dress 
Oval shaped faces can pull off many different styles but usually look best in aviators and rectangular shapes! 
Your Shape: Aviators are always a winner!
Wear with: Denim jeans & a simple tee
Wayfarers, geometric and rectangular shaped sunglasses look great on girls will rounder shaped faces to elongate the face while showing off your style.
Your Shape: Butterfly shape sunglasses are super chic and will look great on rounder shaped faces.
Wear with: Kimono over jeans 
Reese Witherspoon is the classic example of a heart shaped face. Sunglasses with exaggerated bottoms such as aviators look great on heart shaped faces. Wayfarers and cat eye shaped sunnies are also great options for cute heart shaped faces.
Your Shape: Wayfarers are a great option for casual style which will suit heart shaped faces perfectly.  
Wear with: Relaxed tunic and denim jacket
Come and visit us today and check out our range of Selected Femme 'Sfmala' sunglasses! Available exclusively in store.
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Wedding Guest - Do's and Don'ts

Got a wedding (or six) coming up and struggling to find something that is right for the occasion?

DO... Choose a midi length dress over mini
Midi length is a super flattering and elegant length plus it's perfect for wedding guest attire!


DON'T... Wear new shoes

Choose shoes that you will be able to move in and won't kill you after half an hour. It's best not to wear brand new shoes to a wedding as you won't have had a chance to break them in. 

DO...Check the dress code in advance
Black tie or casual day time wedding? Checking the dress code is important so you don't turn up to a day time wedding in a full length sequin gown or vice versa - eek. 

DO...Always have a little black dress in your wardrobe

Avoid the last minute wardrobe panic by always having a trusty black dress on hand to help in tricky situations. Add a few accessories to liven it up such as coloured or printed court shoes.

DON'T... Wear white, cream, ivory etc...
Little obvious, no? Wearing white can be considered a major sin in the world of weddings if you are a guest. Always check the dress code in advance if the bride and groom have asked for a specific dress code. Remember, it's the brides day!

DO... Wear jewel tones
Pastels can be great for wedding guests, however jewel tones such as emerald can look great, especially for Summer. 

DON'T... Over-do embellishement on dresses for day-time weddings. If you want a bit of sparkle in your outfit, use accessories to add that extra something.

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DARE TO WEAR... step away from the skinny jeans!

..Wide leg trousers! Has a skinny fit always been your chosen look? The time has come to mix things up and get creative with your wardrobe.. with the help of our super flattering Selected Femme 'SFTEO' wide leg trousers. This look has been spotted at all four fashion weeks and is proving to be very popular with bloggers too.

We know it can be hard to move away from your old favourite skinny jeans or trousers so we have scoured the web for the best style inspiration! We love look number two which has been paired with a lookalike to our Malahierba monochrome splatter print t-shirt giving the outfit a super chic look.

Stripes break up block colour and a pop of bright blue brightens the overall look. 

If you love this trend as much as we do you need the Selected Femme wide leg trousers in your wardrobe! Shop for trousers here

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