News / summer

3 Dress Looks to Love This Spring

The new Smash arrivals in store may be slightly too early to wear just yet, especially in the Scottish outdoors, but they are a definite must have for the spring wish list! Three dresses that feature in the new collection offer different styles to suit all tastes. With the help of Polyvore, these looks were effortlessly created, be sure to follow us on Polyvore at Eden-Fashion-Edinburgh. 

Blue is set to be a big colour this coming season. The Cordate Dress (£49) has a striking tropical pattern and complimenting panels of indigo and turquoise. Attention to detail lies in the capped sleeves and the back yolk, which is crochet. Paired with the Selected Femme Half Moon Clutch Bag (£40), this outfit is perfect for dressing up. 

Next, the Cristata Dress (£49), which is a feminine floral dream. It is also amazingly lightweight and has a flattering front side detail. This is an ideal day dress for spring and can be matched with a range of colours to compliment the dress.  

Last but not least is the Divisa Tunic Dress (£54). This dress has a mesmerising mosaic pattern on the front, with magenta back, sleeves and tie belt. In addition to the contrast binding at neckline with curved vents at hemline. This dress is suitable for many occasions.

As always thanks for reading! These outfits are all available both online and in store at edenretail. 

Read more →

Key 3 summer pieces...

We've put together looks on Polyvore featuring three key summer pieces -  how will you choose to wear them...

The jacket

Here in Scotland it's not always warm enough to go jacketless (even in summer) So we love this super chic striped jacket by FRNCH. It's collarless with 3/4 sleeves and looks great with jeans or a skirt.

The maxi dress 

Always a favourite at this time of year - perfect for holidays and looks great day or evening.  The bold colours in our Smash maxi dress just ooze sunshine!  Team with flat sandals and a denim jacket.

The shorts

We've put together these great shorts with a long sleeveless shirtdress which is worn loose with a belt making for a relaxed style

You can find us on Polyvore - eden-fashion-edinburgh.  We would love to see your polyvore boards too, please give us a follow and we'll check them out

Read more →

Introducing Intern Karen at Eden...

Welcome back to Eden's Blog.

I am Karen, a Fashion Management student at Robert Gordon University and I am currently carrying out an Internship at Eden for twelve weeks. I will be taking over Eden's Social Media for the next three months and will be posting regular blogs so look out for this on the Eden website.

We have lots of exciting plans for the next few weeks, such as the St Andrews Fashion show this Saturday, I will be writing a blog post about this event next week. In March we are planning a Late Night Shopping evening so make sure you are following us on social media for updates, links will be provided below. Also you can sign up to the Eden newsletter to keep up to date on what we are doing. 

Ruth has returned from her buying trip in Barcelona and we can look forward to the new Spring Summer collections coming soon. The brands include Smash and Bohemia. We are also excited to introduce a new jewellery range to Eden, made by Jessie Growden in the Scottish Borders. She makes colourful and unique laser cut jewellery and she is inspired by wildlife and Scottish Landscapes. 

Having been working at Eden for one week, I have chosen my sale picks of the week...



Remember to follow us on Twitter, Instagram and Facebook for more of Eden.




Read more →

Dress up dress down

Why not mix it up - from dressed up to dressed down, here are some ideas to try -

Take the Sunny jacket by Selected Femme - team it with a t-shirt and jeans for an every day look...

or instead why not pair it with the casual Finkenov tunic dress by Culture and dress it up


 or like me why not belt the Finkenov tunic dress and team with leggings, hi-vis sandals are optional!


Which look do you prefer? Are you dress up or dress down today?




Read more →

On the catwalk ... At Musselburgh races

Ladies day at Musselburgh races was on Saturday and Satisfashion stylist, Laura Russell hosted a number of catwalk shows throughout the the day, showcasing a selection of looks from a variety of retailers from high street stores to fashion independents.  She picked out some outfits from Eden to be shown as part of the event.  

If you missed the show - Here's a couple of photographs from the catwalk...

 Smash lignito dress - £49

Selected Femme SFVilma fine knit - £40

FRnCH Floral skirt - £49

Protected Species cityscape blue Mac £179


Read more →