News / smash
The new Smash arrivals in store may be slightly too early to wear just yet, especially in the Scottish outdoors, but they are a definite must have for the spring wish list! Three dresses that feature in the new collection offer different styles to suit all tastes. With the help of Polyvore, these looks were effortlessly created, be sure to follow us on Polyvore at Eden-Fashion-Edinburgh.
Blue is set to be a big colour this coming season. The Cordate Dress (£49) has a striking tropical pattern and complimenting panels of indigo and turquoise. Attention to detail lies in the capped sleeves and the back yolk, which is crochet. Paired with the Selected Femme Half Moon Clutch Bag (£40), this outfit is perfect for dressing up.
Next, the Cristata Dress (£49), which is a feminine floral dream. It is also amazingly lightweight and has a flattering front side detail. This is an ideal day dress for spring and can be matched with a range of colours to compliment the dress.
Last but not least is the Divisa Tunic Dress (£54). This dress has a mesmerising mosaic pattern on the front, with magenta back, sleeves and tie belt. In addition to the contrast binding at neckline with curved vents at hemline. This dress is suitable for many occasions.
As always thanks for reading! These outfits are all available both online and in store at edenretail.
It is an exciting weekend ahead for Eden, on Saturday the 4th of February we are involved in two separate charity events. The St. Andrews fashion show, organised by the St. Andrews University charities society, who reached out to Eden to use a variety of garments for their catwalk fashion show.
Heres a preview of the outfits chosen to represent Eden in the show.
The fashion show includes a range of different fashion brands, from well known high street brands, to independent Scottish boutiques and also charity shops. The event is highly anticipated amongst St. Andrews students and has received recognition from respectable publications of the likes of British Vogue, Tatler Magazine and the New York Times. Eden has previously been a sponsor for the show and it is a pleasure to be part of the event once again. The St. Andrews fashion show is running for its 25th year with the chosen charity in partnership with the event being the Brain Tumour Charity.
The second fashion show happening on the same day is at George Herriot School and Eden is providing outfits for the students to model for their catwalk runway. The show is in aid of Cancer Reseach UK. In the few days leading up to the event we had students in the shop for fittings in preparation for the show. A few of the students and their outifits are shown below. Good luck girls!
To find out more about the St. Andrews fashion show visit https://www.standrewsfashion.co.uk
For future updates on Eden, be sure to follow us on our Twitter, Instagram and Facebook pages.
It's been a hectic week at Eden as the festival and fringe approach. We have been busy dressing the girls in the press and marketing department at C Venues for their press launch today at C Scala (venue 166) St Stephen Street, Stockbridge
Clockwise from top left: Sophie, Agata, Valentina and Jacana
Here's a sneek peak at some of the outfits selected -
Pop in-store for our 'festival special' (there's an extra 20% off all sale items!)
Look out for jewellery by Jessie Growden too!
Sign up to the C venues mailing list for the latest news and offers for C Venues shows - www.CtheFestival.com
This week we are looking at the best ways to style with accessories for the Summer.
Accessories are a great way to mix up your look. We have just had in lots more stock including some fantastic new pieces including scarves from Bohemia and jewellery by Little Moose, Smash and Sence Copenhagen.
Make a statement with a pop of colour or go for quirky such as our acrylic necklaces from Little Moose, or try neutrals and nude colours for a more classic look.
Welcome back to Eden's Blog.
I am Karen, a Fashion Management student at Robert Gordon University and I am currently carrying out an Internship at Eden for twelve weeks. I will be taking over Eden's Social Media for the next three months and will be posting regular blogs so look out for this on the Eden website.
We have lots of exciting plans for the next few weeks, such as the St Andrews Fashion show this Saturday, I will be writing a blog post about this event next week. In March we are planning a Late Night Shopping evening so make sure you are following us on social media for updates, links will be provided below. Also you can sign up to the Eden newsletter to keep up to date on what we are doing.
Ruth has returned from her buying trip in Barcelona and we can look forward to the new Spring Summer collections coming soon. The brands include Smash and Bohemia. We are also excited to introduce a new jewellery range to Eden, made by Jessie Growden in the Scottish Borders. She makes colourful and unique laser cut jewellery and she is inspired by wildlife and Scottish Landscapes.
Having been working at Eden for one week, I have chosen my sale picks of the week...