Ruth, the owner of Eden, has been asked to answer some questions on her favourite fashion trends, things that influence her, her favourite items from Eden and more.
1. What/Who influences you when you are buying for the shop?
Ruth: I am influenced by what my customers would like to wear and I tend not to buy something just because it is on trend. I like to buy clothes that are made of good quality fabrics and have an interesting design or pattern. Having a fashion construction background means I like to choose clothes which are well made, long lasting and timeless.
2. What is your favourite choice of music?
Ruth: It depends on my mood. I have well over 500 CD’s at home so I like a variety of genres. I also like listening to Radio 2 (especially Steve Wright serious jockin' on a Friday!)
3. What fashion items are essential to you?
Ruth: Jeans or leggings, scarves and converse trainers.
4. Where do you like to shop for your own clothes?
Ruth: All the clothes I wear are from Eden. Although I tend to buy clothes when I am away travelling or on holiday.
5. What magazines do you read?
Ruth: I subscribe to Drapers and Womenswear Buyer, so trade magazines! I read Stylist when I am at the airport.
6. Where is your favourite holiday destination?
Ruth: I really enjoyed visiting Tunisa last year and Costa de la Luz which has the most amazing beaches. I like anywhere with hot weather with not too long a flight!
7. What is your favourite fashion era?
Ruth: I like the 60’s era. I wouldn’t necessarily wear the 60’s style but I like the fashion.
8. Pick an outfit from Eden
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