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My own style (and probably why it influences my buying sometimes)

A little glimpse inside my own wardrobe ... I've recently been starting to have a bit of a clear out at home.   I have just re-read the worldwide bestseller "The magic art of tidying up" by Marie Kondo.  I am at the beginning of my journey so I'm still only working on clothes but will see how i get on. 

Being exposed to new collections from all my brands on a pretty much constant basis can be hard and could mean a lot of clothes, so i have to be a bit ruthless when it comes to my own wardrobe from time to time. 

Photo credit 📷 @krisatomic   unsplash.com

Photo credit 📷 @krisatomic   unsplash.com

When I go buying I'm not thinking about myself but you, my customers.  I suppose I edit the collections in advance for you, selecting the best pieces, which i hope you will love.  For example, I know many of you prefer a dress with sleeves most of the time, certain necklines etc and if you're something like me also you love pockets in dresses too.  I also look for something that's a bit different too.

As you can probably realise my wardrobe is pretty much 95% Eden (apart from a few pieces picked up when i'm away on my travels) and it spans quite a few seasons too, as like most of us i do hang on to clothes too.  As for footwear I'm so much all about the comfort.  I don’t think I’ve worn heels for a number of years.  I definitely favour trainers and flats.  I am also a little bit obsessed with scarves too!

There some pieces which i can't bear to part with, definitely 'joy sparking' for me.

This has to be one of my favourite dresses.  It's by Bohemia and from a couple of seasons ago.  I have it in navy and also black (although the navy colour is my favourite out of the two - if I was only allowed it in one colour, it would be the navy).  Although I would probably buy it in other colours too if they made it.    I find it so easy to wear.  I still wear it all the time - in summer with cropped leggings and trainers/sandals.  In winter layered up with a long chunky knitted cardigan, opaque tights/leggings and biker boots.  If i'm not in dresses with leggings (don't like my knees!) Otherwise i’m wearing jeans with a top or lots of layers in the chillier months as I hate the cold.

  

I still can’t give up buying scarves (but that’s no bad thing, right)

I’ll let you know know how my wardrobe edit goes ...

Thanks for reading and I’ll see you next week!

 

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Summer sale is on ...

Summer is here, and its summer sales season, of course

Sale shopping at Eden has just kicked off this month too 

 

So before you make for the sales, here are few tips to summer sale shop wisely...

Dress for comfort - when you are trying on especially in the current heat you want to be comfortable (last week I was buying and trying on lots for SS19, so really can sympathise) the last thing you want to be is a hot & sweaty mess.  Wear cool clothes!

Make a list - Take a look at your current wardrobe, in fact maybe even have a clearout beforehand! Are there any style gaps or is there anything you are missing?

Look for quality basics & classic items - Think tailoring, quality separates, good knitwear and shoes that you will actually wear (not just a bargain!)
Trans-seasonal pieces are always a good find.

Invest in getting your clothes tailored for your perfect fit - please don't be afraid to try a bigger size if your size is gone - a small alteration can sometimes be so worth it - in fact PLEASE don't get hung up on sizes at all.

Buy colours that really suit you - don't buy something just because it’s a bargain.  When the colour does nothing for you, it will always be left in your wardrobe.  The style might be completely on trend but it will always be one of those pieces that something is not quite right each time you try it on, so leave well alone.  You know the colours that work (and if not maybe look at having your colours done).

At any time of year, knitwear and layering pieces are a good buy because we never know what the weather will do. 

Accessories are also great as they can instantly update your style and can be worn throughout the seasons.



Enjoy your sale shopping and we'll see you next week

Time to get shopping ? Shop our sale now ...

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It’s too hot! No sorry, you are just wearing the wrong clothes ...

Hands up if you are enjoying the sunny weather.  It’s been so gorgeous of late (a decent “summer” at last) but what to wear?

So i’ve picked a few of my favourite keep cool pieces ...

Firstly go for natural fabrics such as cotton or linen.  Nomads organic cotton is ideal it’s super soft to the touch and breathable too.

These fan print trousers are a favourite 

In lush organic cotton, team them with a simple white tee or bold pop of colour and your favourite sandals and you are good to go!

 

Next up is this statement dress by Nomads 

This loose fitting oversized dress falls away from the body, with its funky bold print design is perfect for daytime in 100% linen.

 

Finally our Doris and Dude socks 🧦 in organic cotton and bamboo will keep your feet fresh, thanks to their magic powers - they have anti bacterial and anti fungal properties, so your feet will stay dry and cool all day!  Fun and funky designs too ...

 

I hoped you enjoyed this weeks blog, just remember to ‘always wear sunscreen’ (in the words of Baz Luhrmann) and stay cool 😎 

Don't forget the summer sale has just begun so lots of bargains to snap up too.

See you next week!

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Supporting indies all year round ...

You may have heard about the JUST A CARD campaign (if not go and check out their website now) - slightly late to the party, but i was delighted to receive my window sticker, showing my support to this important campaign.  The 'Just a Card Week' make be over but that shouldn't be it. 

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Indies make such a difference,  Princes Street could be in any city centre in terms of an unique independent shopping experience (albeit it has Edinburgh castle as a backdrop) but take that away and the shops are the pretty much the same. 

So please don't just SAY you support independents -  get involved - spread the word - let's MAKE A DIFFERENCE together!

Championing high street independents online are Down your High Street - a virtual independent high street where EVERY PRODUCT LISTED IS FROM INDEPENDENTS and AVAILABLE FOR DELIVERY OR CLICK AND COLLECT OPTION.

Established in 2013 by founder Dan Whytock,  DYHS aims to give independent bricks and mortar retailers the opportunity to showcase their products to a wider audience via its bespoke online marketplace, whilst keeping their physical shops alive.

You can also find us on Down your High Street too, don't forget pop over and say hi!

Then as July approaches - it is Independent retailer month, another initiative to support independents it began in the U.S.A. and was first brought to the UK in 2012.  It encourages customers to shop independently supporting local businesses and communities.  

Independent Retailer Month in the UK has 3 aims:

  • To encourage all those who live in the local area to visit their nearby towns and villages, to explore the local, independent businesses in their community and to rediscover what their place has to offer. To vote with their feet, and with their wallets, if they really do care about having a sustainable, thriving high street!
  • To encourage independent consumer-facing businesses in towns and village centres to create fun, engaging activities and events throughout July. To focus on attracting the local community back into the town, high street or village centre. To ensure that consumers have a great experience that will in turn make more people want to come back more often.
  • To encourage product suppliers and all those who serve the independent retail sector to spread the word. Where possible to garner the support from suppliers to enable the retailers to deliver fantastic in-store events and activities, throughout July.

Independent retailer month

So hopefully these iniatives can drive more shoppers through independents doors, I know many of my customers are fed up of the same old products available in town, so its time to think outside the (amazon) box and away from your current 'screen' and make the effort to get out and explore, who knows what you'll discover.

As Stockbridge is an area packed full of independent businesses - why not make a day of it and check out what's on offer... why not start off here at Eden and hit our rails for some fantastic unique and individual clothing pieces!

 

so spread the word...and shop indie and spread the love x

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Take 3 Summer outfits ... Holiday picks for you

IT'S SUMMER! (Well it’s a beaut of a day today, well it was on the day that I wrote this, as when i wrote this i was sitting outside in the sunshine - but that can all change so quickly plus it's the longest day of the year next week). Still it doesn't mean that we can't start planning for holidays, as the sun peeks through the clouds every now and then, here in Edinburgh, we even can just pretend that we're on holiday!

However if you are jetting away for your holidays,  whether you are going away on a city break adventure, headed straight for the the beach or stay-cationing here. i’ve put together some easy holiday outfits for you ...

 

Photo 📷 by @ Reskp  unsplash.com

 

City break

 

Top - B Young £29

Knit - Selected Femme £40

Trouser - Nomads £46

Bag - Muted Tones £169

 

Beach holiday

 

Dress - Bohemia £99

Top - Byoung £25

Shorts - Byoung £19

Sandals - Nomads £48

Clutch - Muted Tones £69

 

Staycation

 

Knit - Selected Femme £60

Trouser - Nomads £35

Vest top - Nomads £25

Scarf - Bohemia £15

Hope you enjoyed reading this weeks blog, see you next week & don’t forget to send us a postcard!

 

 

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