New season FRNCH

As seasons change, so do collections, and new in this week to Eden is FRNCH' new Spring pieces. A brand that is famous for its contemporary, clean lines and sophisticated details, it is always exciting to see what FRNCH has to offer at the start of each season.

This week at Eden, FRNCH is offering colour popping patterns and textures, getting you well and truly in the mood for upcoming spring. Keep reading to find out what new staple pieces you can get your hands on this week at Eden!

First up this week is the 'Nasia Silver Knit'. Ideal for any sort of occasion, this perfect piece has a subtle silver shine to the wool, adding that bit of extra glam to your outfit. This knit also features a classy open back with large eyelet details and a ribbon tie feature.

Next up is the FRNCH Nessa orange knit. This textured top is definitely eye catching to say the least and just perfect for the upcoming warmer seasons when you start to feel like you can experiment with bright colours and shorter sleeves.


If pattern is what you're after then FRNCH is the brand for you, and first of the patterns for today is the Clemy Brush strokes blouse. Bringing comfort and style, this blouse is ideal for those looking to experiment a bit with colour and pattern, and perhaps for someone looking to step out of their comfort zone.

Last but definitely not least, the Marble print tunic dress. This dress is super easy to wear and with the simple colours, there no where you can go wrong! With the keyhole and twist detail on the back of the dress, it adds a slight detail but is still simple enough for someone who maybe isn't so keen on experimenting!


 Come by and see what tickles your fancy with our new Spring pieces!

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Striking Stripes!

As things go in and out of fashion, there's one trend that stays in throughout them all.... STRIPES. 

Whatever season it may be it's a sure thing that they are going to make an appearance on the catwalks. Both fun and easy to wear, stripes are a sure way of making your outfit eye catching with very minimal effort! Keep reading to find out what stripy garments are grabbing attention at Eden this season

First of all, we have the Selected Cotton striped t-shirts retailing at £15.  As seen below it comes in the colour 'Mandarin' and 'Grey Mist' so even if you aren't feeling confident enough to brave a loud colour like orange, 'Grey Mist' has you covered. Wear it casual or dress it up, these t-shirts can be worn with any outfit to give you plenty use out of your purchase!


Next up, we have the the B. Young long sleeved striped top, with side panels. This is made of 95% cotton and 5% elastane, so it has a lovely texture that feels great against the skin and again can be dressed up or down depending on the occasionRetailing at £25.


Moving on, we also have this Selected Femme Sfava 3/4 sleeved stripe dress in the colour 'dark sapphire'. This particular piece is made from organic cotton, so without the use of harmful chemicals, which is a unique quality about many of the Selected products available at Eden. Retailing at £55 this is a great price for the amazing quality of this product

Dress this up with a biker jacket and a pair of black ankle boots and you're ready to go! 

Last but definitely not least, new in we have the Selected Sfnive stripe knit pullover in the colour 'Shadow Gray'. This knit is slightly loose fitting, creating a more casual 'everyday' look, and this piece retails at £45.

So head to Eden now to grab your stripy staples before they're gone


Thanks for reading

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One jacket...3 completely different looks

New in to Eden this week is the Sfsanella suede leather biker jacket by Selected Femme, retailing at £150, and it has already attracted some amount of attention in store! 


The eyecatching "North Atlantic" colour will do wonders for your wardrobe and inject a pop of colour into your outfit! Keep on reading to find out three easy ways that you can style this biker jacket into every outfit you wear!


First, why not wear it to work? You can brighten up your outfit by adding this jacket and make any colour lacking outfit POP! Add a pair of simple black loafers to complete the look, shop this whole outfit below by B Young and Selected Femme at Eden!


But it doesn't always have to be formal... why not wear it on a night out? This time the jacket has been paired with a Selected grey midi dress also available in store for £25 to create a more fun outgoing look!

 Last but definitely not least, the jacket has been paired with some straight leg jeans and a Selected striped long sleeved top, this creates a more casual look, perhaps more suited for a day out shopping or a daytime lunch date!


 Hope you've enjoyed the post this week, see you soon!

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Winter sale time ...

It's that time of year and the sales are on

Sale shopping at Eden has kicked off this January

Here are few tips to sale shop wisely...

Go for quality basics & classic items - Think outerwear, good knitwear, shoes and boots that you will actually wear (not just a bargain!)

Create a list - Take a look at your current wardrobe, in fact maybe even have a clearout beforehand! Is there anything you are missing?

Trans-seasonal pieces are always a good find.

Invest in getting clothes tailored for your perfect fit - please don't be afraid to try a bigger size if your size is gone - a small alteration can sometimes be so worth it - actually PLEASE don't get hung up on sizes at all.

Buy colours that suit you - don't buy something when the colour does nothing for you, you know the colours - the ones that wash you out and drain you. The style might be completely on trend but it will always be one of those pieces that something is not quite right each time you try it on.

At this time of year, knitwear is a good buy because we’ll be wearing it for a while yet!  

Accessories are also great as they can instantly update your style.

Enjoy your sale shopping and we'll see you next week

Time to get shopping ? Shop our sale now ...

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Eden - a year in pictures ...

At this time of year I find it is good to reflect upon the last twelve months and look forward to what the new year will bring...  Here are some of my highlights of 2017 -  

The beginning of the year is always a busy time, in January we start our sale and the new season deliveries start to arrive... 


In February, Eden was joined by our latest intern Alana, studying fashion management at RGU in Aberdeen. 

It was also trade show time - we visited Moda and went to many buying appointments too!

March saw the more of our new season deliveries arrive, again busy unpacking, steaming and merchandising the stock.

In April we held a fashion show inside the boutique (a first for us!).  It was a great success even though it was a bit of work to get organised!

May was holiday time for us and we jetted off to Rhodes for a well earned break (and much needed sunshine)

June was spent researching new labels and planning for the next season ahead.

in July it was independent retailer month with independents day on the 4th of July (of course!)

August was tradeshow time again, this time buying for Summer 2018!  We visted Pure in London


and met up with Nomads. (left to right, Kate, Vicky and Sian)

October brought darker days and nights but our Doris and Dude socks certainly brightened up our feet!

November saw our party wear arriving - lots of lush velvet and tactile fabrics




To end the year, we held another fashion show at Eden in December...




News for 2018 ...

As of the New Year we're going to trial Sunday opening (but will be closed on Mondays instead).  We will be open from 12 - 5 on Sundays starting Sun 8th Jan.

What are your plans for the year ahead?

Roll on 2018!    Wishing you all a very happy and prosperous one! 


Hope you enjoyed our blog this year - follow us on instagram for more pics (go on we know you want to!)

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